Thursday 20 June 2019 | attractions-kit.net: The search engine for attractions buyers

24 May 2019

Optoma brings The World of Beatrix Potter to life

Supplier: Optoma Europe Ltd

More Optoma Europe Ltd details
A ZU150 projector was installed in The Old Laundry Theatre to be used during the Where is Peter Rabbit? musical
The World of Beatrix Potter in Cumbria, UK has undergone a tech overhaul, carried out by AV specialist Soundsmith, that has seen the addition of new projection displays powered by Optoma projectors.

Developed by the attraction's creative team, the displays were designed to 'reinvigorate' the attraction and serve the dual purpose of showcasing Beatrix Potter's iconic artwork as well as guiding visitors around the space.

The display features an epic collage, made up of thousands of artificial maple leaves, that floats above the main display and provides a 3D surface for moving content to be projected on to, while large leaf shaped displays hang from the ceiling and show illustrations and text from Potter's beloved children's books to tie in with each zone in the attraction.

To create the 3D maple leaves Soundsmith opted for six Optoma ZU660 projectors with ultra short throw lenses, while the single leaf displays are each powered by six ZU500T projectors. A further two ZU650 projections were installed in the foyer to create an improved visitor welcome experience, while a ZU150 projector was installed in The Old Laundry Theatre to be used during the Where is Peter Rabbit? show.

Tom Elleray, managing director of Soundsmiths, said: "The vibrancy of the images and video is just stunning. It is especially impressive when you consider the environment in which the projection is taking place."

"The new displays really 'lift' the experience to another dimension and reinvigorate what was already a brilliant attraction. We are thrilled with the final results. It worked perfectly right from the opening and the effect from these projections is simply stunning," Elleray added.

Sarah Melhuish, marketing manager at The World of Beatrix Potter, said: "We are delighted with the new installations at the attraction which have significantly enhanced the exhibition and created an even more immersive experience for our visitors. The projections are enriched by innovative new lighting and a dramatic new soundtrack, which guide visitors through the different scenes."


Supplier: Optoma Europe Ltd
Watford Hertfordshire UK
Optoma is a world leading designer and manufacturer of award-winning projectors for Business, Education, Professional Audio/Video and Home Entertainment, with comprehensive ranges to exceed the expectations of every user.
Web: www.optoma.co.uk

Click here to visit Optoma Europe Ltd's leisure-kit listing


Connect with
attractions-kit.net
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

Find the right products and services for your company
News search
 
Advertise your products
on the leisure-kit Product Report
And reach over 57,000 leisure buyers

Call
+44 (0)1462 431385
 
Social media

Look at this absolute unit

How the Museum of English Rural Life cultivated a Twitter following of more than 134,000 people using memes
View feature>>
Catalogue gallery
 
Company profile
 
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwide.
View full profile>>
 

To advertise your product and reach over 57,000 leisure buyers call
+44 (0)1462 431385 or email attractions-kit@leisuremedia.com
Attractions jobs
Powered by
leisureopportunities.com
Consultancy Manager – Support and Revenue
Salary: £48,680 pa
Location:County Down, Northern Ireland, UK
Company: National Trust
More>>
Guest Experience Manager - Operations
Salary: Competitive
Location:Orlando, Florida, USA
Company: Sea Life
More>>
Events and Education Manager
Salary: Competitive
Location:Carlsbad, California, USA
Company: Legoland
More>>
Brand Ambassador
Salary: Competitive
Location:New York, NY, USA
Company: Madame Tussauds
More>>
 
Attractions news
Powered by
leisureopportunities.com
20 Jun 2019
JRA reimagines Louisville Slugger Museum and Factory with new visitor experience

The Louisville Slugger Museum and Factory – home of the official bat of Major League Baseball – has introduced a new visitor experience at its factory with the help of JRA (Jack Rouse Associates).
More>>
20 Jun 2019
Update: boy who fell from Twister rollercoaster leaves hospital

The seven-year-old boy who fell from a rollercoaster at Lightwater Valley theme park in Yorkshire, UK, on 30 May has returned home from hospital.
More>>
 
Diary dates
Powered by
leisurediary.com
25-27 Jun 2019
BALPPA Summer Conference 2019

The Balmer Lawn Hotel and Carey’s Manor Hotel New Forest
United Kingdom
More>>
15-17 Jul 2019
IAAPA Institute for Attractions Managers

tbc Manila
Philippines
More>>
18-20 Jul 2019
Indonesia International Amusement & Leisure Expo (IIALE 2019)

Jakarta International Expo Jakarta
Indonesia
More>>
 
Property & tenders
Powered by
leisureproperty.com
Sale of Exceptional Development Site: Portugal's first truly holistic wellness retreat
Location:
Company:Cadavais Investimentos Turisticos
More>>
Investment opportunity in British Padel
Location:
Company:Will to Win
More>>
TO LET: ESTABLISHED OUTDOOR ACTIVITY CENTRE
Location:
Company:Savills
More>>

 

To advertise your product and
reach over 57,000 leisure buyers
call
+44 (0)1462 431385

Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd