Thursday 18 October 2018 | attractions-kit.net: The search engine for attractions buyers

12 Jun 2018

Merlin Magic Making brings the Justice League to life at Madame Tussauds Orlando

Supplier: Holovis

More Holovis details
Superman is the first Madame Tussauds figure that can really move
Madame Tussauds Orlando has unveiled a brand new walk-through attraction, Justice League ™ A Call for Heroes, that combines projection mapping, enhanced audio and SFX enabling visitors to interact with DC's Justice League.

Created by Merlin Magic Making in collaboration with contractors experience design firm Holovis and theming design company Daniel’s Wood Land, Justice League ™ A Call for Heroes is billed as the most immersive and unique experience ever produced for the Madame Tussauds brand.’

Guests enter the experience to find that LexCorp, the megacorporation owned by Superman's nemesis Lex Luthor, has had a major technological fault with potentially disastrous consequences. Visitors must partner with the League, which includes DC fan favourites Wonder Woman, Superman and Batman, to stop LexCorp from destroying the world.

Guests create 'power gauntlets' with Wonder Woman, by striking her signature power pose, to block the signal of the LexCorp transmission. With Superman visitors have to assist the Man of Steel as he tries to prevent an out-of-control helicopter from hurtling to the ground. With the help of the guests Superman - the first dynamic, fully-articulated Madame Tussaud's wax work that can actually move - thrusts the helicopter back into the air.

For the third, and final act of the experience guest step onto the rooftops of the Gotham City Police Department and summon Batman using the iconic Bat Signal, billowing smoke and wind reveal the Dark Knight as he lands on the roof, ready to save Gotham from LexCorp.

Holovis were responsible for the design, production and delivery of the audio-visual, show lighting and interactive elements of the experience, as well as creating bespoke immersive content and show scenes, using IP from the 2017 Warner Bros film.

"This attraction is breaking the mould for Madame Tussauds by letting guests interact with and star in the attraction alongside the wax figures in a way never before experienced," said Holovis experience designer Jon Tozer.

"We believe that the best technology is invisible, facilitating an amazing experience but without the guests being aware of the high-tech environment around them, and that is exactly what has been delivered. Guests are immersed in complex AV and interactive technology, but they remain the star and the focus throughout," Tozer added.

"We were excited to step up to the challenge of both designing and fabricating the themed environments and interactives," said Andy Dauterman, director of Custom & Theming Projects at Daniel's Wood Inc.


Supplier: Holovis
Lutterworth Leicestershire UK
Holovis is a world leader in sensory experience design in the Entertainment, Industrial, Retail, Military and Retail Brand sectors. Specialising in creating immersive, experiential solutions Holovis can design, build, install and support the most complex and demanding requirements where world class solutions are required.
Web: www.holovis.com

Click here to visit Holovis's leisure-kit listing


Connect with
attractions-kit.net
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

Find the right products and services for your company
News search
 
Advertise your products
on the leisure-kit Product Report
And reach over 57,000 leisure buyers

Call
+44 (0)1462 431385
 
Attractions-kit.net

Product Innovation

Suppliers present their latest launches
View feature>>
Catalogue gallery
 
Company profile
 
Holovis Attractions

Holovis is a privately owned company established in 2004.
View full profile>>
 

To advertise your product and reach over 57,000 leisure buyers call
+44 (0)1462 431385 or email attractions-kit@leisuremedia.com
Attractions jobs
Powered by
leisureopportunities.com
Head of RHS Garden Bridgewater
Salary: circa £65,000 depending on experience
Location:Greater Manchester, UK
Company: Royal Horticultural Society
More>>
Global Marketing Executive
Salary: Competitive
Location:London, UK
Company: Merlin Entertainments Group
More>>
Operations Manager
Salary: Competitive
Location:Columbus, OH, USA
Company: Legoland
More>>
Aquarium Commercial Supervisor
Salary: Competitive
Location:Carlsbad, CA, USA
Company: Sea Life
More>>
 
Attractions news
Powered by
leisureopportunities.com
16 Oct 2018
New “Hilltop Gallery” in China’s Yanshan mountains completes construction

Construction has recently completed on the 2,600 sq m Hilltop Gallery – also known as the Phoenix Valley Summit Art Centre – in China's Hebei province.
More>>
16 Oct 2018
Netflix's Black Mirror to give users a choice of stories: Will attractions follow?

The upcoming season of the Emmy-winning science-fiction series Black Mirror, due for release in December, will have an episode that allows users to choose their own story.
More>>
 
Diary dates
Powered by
leisurediary.com
22-23 Oct 2018
Event Organisers Summit

Grange Tower Bridge Hotel London
United Kingdom
More>>
23-26 Oct 2018
World Waterpark Association (WWA) Show

Westgate Resort & Convention Center Las Vegas
United States
More>>
01-02 Nov 2018
MuseumNext USA

tbc New York City
United States
More>>
 
Property & tenders
Powered by
leisureproperty.com
Leisure management options for Causeway Coast and Glens Borough Council, Northern Ireland
Location:
Company: Causeway Coast & Glens BC
More>>
FOR SALE - Hasting's Pier, A Symbol of Regeneration
Location: White Rocks, Hastings
Company:GVA
More>>
Recreational Land for Development of Sporting Activities
Location:
Company: Gravesham Borough Council
More>>

 

To advertise your product and
reach over 57,000 leisure buyers
call
+44 (0)1462 431385

Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd