Saturday 15 December 2018 | attractions-kit.net: The search engine for attractions buyers

12 Jun 2018

Merlin Magic Making brings the Justice League to life at Madame Tussauds Orlando

Supplier: Holovis

More Holovis details
Superman is the first Madame Tussauds figure that can really move
Madame Tussauds Orlando has unveiled a brand new walk-through attraction, Justice League ™ A Call for Heroes, that combines projection mapping, enhanced audio and SFX enabling visitors to interact with DC's Justice League.

Created by Merlin Magic Making in collaboration with contractors experience design firm Holovis and theming design company Daniel’s Wood Land, Justice League ™ A Call for Heroes is billed as the most immersive and unique experience ever produced for the Madame Tussauds brand.’

Guests enter the experience to find that LexCorp, the megacorporation owned by Superman's nemesis Lex Luthor, has had a major technological fault with potentially disastrous consequences. Visitors must partner with the League, which includes DC fan favourites Wonder Woman, Superman and Batman, to stop LexCorp from destroying the world.

Guests create 'power gauntlets' with Wonder Woman, by striking her signature power pose, to block the signal of the LexCorp transmission. With Superman visitors have to assist the Man of Steel as he tries to prevent an out-of-control helicopter from hurtling to the ground. With the help of the guests Superman - the first dynamic, fully-articulated Madame Tussaud's wax work that can actually move - thrusts the helicopter back into the air.

For the third, and final act of the experience guest step onto the rooftops of the Gotham City Police Department and summon Batman using the iconic Bat Signal, billowing smoke and wind reveal the Dark Knight as he lands on the roof, ready to save Gotham from LexCorp.

Holovis were responsible for the design, production and delivery of the audio-visual, show lighting and interactive elements of the experience, as well as creating bespoke immersive content and show scenes, using IP from the 2017 Warner Bros film.

"This attraction is breaking the mould for Madame Tussauds by letting guests interact with and star in the attraction alongside the wax figures in a way never before experienced," said Holovis experience designer Jon Tozer.

"We believe that the best technology is invisible, facilitating an amazing experience but without the guests being aware of the high-tech environment around them, and that is exactly what has been delivered. Guests are immersed in complex AV and interactive technology, but they remain the star and the focus throughout," Tozer added.

"We were excited to step up to the challenge of both designing and fabricating the themed environments and interactives," said Andy Dauterman, director of Custom & Theming Projects at Daniel's Wood Inc.


Supplier: Holovis
Lutterworth Leicestershire UK
Holovis is a world leader in sensory experience design in the Entertainment, Industrial, Retail, Military and Retail Brand sectors. Specialising in creating immersive, experiential solutions Holovis can design, build, install and support the most complex and demanding requirements where world class solutions are required.
Web: www.holovis.com

Click here to visit Holovis's leisure-kit listing


Connect with
attractions-kit.net
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

Find the right products and services for your company
News search
 
Advertise your products
on the leisure-kit Product Report
And reach over 57,000 leisure buyers

Call
+44 (0)1462 431385
 
Theme Parks

Fan power

Jordan Middleton explains how operators can best work with their audiences
View feature>>
Catalogue gallery
 
Company profile
 
ray hole architects Ltd

ray hole architects is a London-based specialist architectural practice established in 2004 by Founder and Managing Director Ray Hole.
View full profile>>
 

To advertise your product and reach over 57,000 leisure buyers call
+44 (0)1462 431385 or email attractions-kit@leisuremedia.com
Attractions jobs
Powered by
leisureopportunities.com
Fundraising Officer
Salary: Circa £30,000
Location:Eastleigh, UK
Company: Eastleigh Borough Council
More>>
Team Leader
Salary: £23,111 - £26,470 Pro Rata per annum
Location:Marston, Northwich, UK
Company: West Cheshire Museums
More>>
Head of Technical Operations
Salary: Competitive
Location:Bishop Auckland, UK
Company: Eleven Arches
More>>
Visitor Services Officer (Seasonal)
Salary: £19,995 - £21,175 per annum
Location:Buckinghamshire, UK
Company: Forestry Commission
More>>
 
Attractions news
Powered by
leisureopportunities.com
14 Dec 2018
World’s first ever rollercoaster at sea to debut in 2020

Carnival Cruise Line’s Mardi Gras, a cruise ship that debuts in 2020, will feature the first ever rollercoaster at sea.
More>>
14 Dec 2018
Sneak peek at Perkins + Will’s open-air museum in Los Angeles

American architecture studio Perkins + Will have released renderings of Destination Crenshaw – an outdoor cultural museum set to rise in South Los Angeles.
More>>
 
Diary dates
Powered by
leisurediary.com
15 Jan 2019
Prospects 2019

Expedia HQ London
United Kingdom
More>>
15-17 Jan 2019
EAG International

ExCel London Exhibition Centre London

More>>
15-17 Jan 2019
Visitor Attraction Expo

ExCel London Exhibition Centre London
United Kingdom
More>>
 
Property & tenders
Powered by
leisureproperty.com
FOR SALE - Hasting's Pier, A Symbol of Regeneration
Location: White Rocks, Hastings
Company:GVA
More>>

 

To advertise your product and
reach over 57,000 leisure buyers
call
+44 (0)1462 431385

Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd