Boxing equipment and apparel brand Lonsdale has signed WBC Super-Middleweight champion Carl Froch as a brand ambassador.
As part of the deal, Froch is to fight in Lonsdale gloves and apparel, the first of which was his points-decision victory last month to retain his title.
Froch is part of a 'Super-Six' tournament involving six Super-Middleweights to crown an undisputed champion.
Sunny Singh, sponsorship manager for Lonsdale says: "The team at Lonsdale look forward to supporting Carl as he establishes himself as the best of the best at Super-Middleweight level."
Supplier: Lonsdale Boxing SunderlandTyne and WearUK Manufacturers of boxing equipment and apparel Web: www.lonsdaleboxing.co.uk
Alterface’s Creative Division team is
seasoned in concept and ride development,
as well as storytelling and theming,
delivering high-quality turnkey solutions. View full profile>>
To advertise your product and reach over 57,000 leisure buyers call +44 (0)1462 431385 or
email[email protected]
Virtual reality creators Excurio has teamed up with experts from The Muséum National
d'Histoire Naturelle to create Life Chronicles London, a free-roaming VR experience. More>>