Beijing 2008 boxing gold medal winner James DeGale has become the latest fighter to sign with the Lonsdale brand.
DeGale will box in Lonsdale gloves and shorts and joins a list of Lonsdale ambassadors that includes Ricky Hatton and Joe Calzaghe.
Sunny Singh, sponsorship manager for Lonsdale says: "James is already a role model to many and we look forward to supporting him with out extensive experience in boxing as he punches his way to more success in the future".
The Brit wore the Lonsdale-branded apparel for the first time in his December 2009 victory over Nathan King.
