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Madame Tussauds in London, UK, and Marvel Entertainment joined forces this year for a new exhibition, Marvel Super Heroes 4D.
This uses 4D with interactive themed areas and waxwork models to allow visitors to feel as though they've had a close-up encounter with superheroes - they can even walk on the ceiling with Spider-Man and step onto Iron Man's chest shield.
Spanning 9,000sq ft (900sq m) over three floors, the climax is Threshold Animation Studio's 4D film, shown in a 4D dome theatre produced and installed by Kraftwerk, which unites a crack team of superheroes against one of Marvel's most villainous baddies.
"The marriage of action-packed 4D animation, atmospheric sets and Madame Tussauds waxwork figures will give fans a totally different way to interact with their favourite Marvel heroes. We know it will be a huge hit with our guests," said general manager of Madame Tussauds London, Edward Fuller.
This marks the start of a five-year deal between the two entertainment giants and a significant, forward-thinking investment by Madame Tussauds, which will allow the experience to evolve over time, adding new elements and additional figures.
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Tom Lionetti-Maguire
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Taylor Made Designs
Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park market with bespoke uniform, workwear, branded retail and promotional merchandise for almost three decades.
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