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Flux Events has conceived, designed and built the Sure Fanzone, a purpose built inflatable temporary arena adjacent to Tower Bridge in London.
Constructed for end client Unilever, makers of the Sure Sport for Men deodorant, it is being used for staging exclusive England World Cup football screenings, complete with special effects.
The aim is to find England's Wildest Fan and is linked with Sure's current ad campaign where fans turn into animals!
150 Sure competition winners visit the Fanzone to watch each England match, being given special clothing, food and refreshments and the chance to experience the game on a large screen in an environment complete with lighting, sound, smoke, confetti cannons, flames, compressed air and a host of other effects.
The inflatable structure measures 22m long by 8m high, featuring four giant Sure aerosol deodorant cans as its four corners, complete with CO2 spray effects coming out of the tops. At both ends are scaffolding structures from Tone Scaffolding, supporting the screen, PA, lighting and other technical production features at one end, and a small VIP seating stand at the other. There's also an effects truss straddling the structure half way down its length.
The screen is a 6m x 4m Barco D-Lite 7 LED supplied by CT which receives a Sky Sport satellite feed for the match, complete with live presentation. The screen is bordered by scaffolding onto which are rigged 60 JTE PixelBrick LED lighting fixtures supplied by AVP. Controlled from an Avolites Pearl, these are used for strobing and colour change effects.
Sound features a d&b system supplied by Dimension Audio, along with all the other audio hardware and technology, including full DJ set up.
The special effects - including propane flames, 10 large CO2 effects, six industrial confetti machines, two Gem Roadie smoke machines and bubble machines - have all been supplied by film effects company Machine Shop.
The effects are triggered via a customised DMX multi-controller, and are co-ordinated, improvised and triggered 'live', matched with elements of the game like penalties, off sides, free kicks, goals, etc.
A 40,000-litre mobile fire bowser and hose is supplied by First Defence and proved very popular for hosing excited guests down at the end of the first match in the blistering heat.
Site power is a synched set of 125KVA generators, being supplied - together with distribution - by Dan Haygarth from Fantastic Illuminations.
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