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11 Mar 2008

Namco acquires Amutec

Supplier: Brent Sales / Namco Europe

More Brent Sales / Namco Europe details
Namco Europe has added British kiddie rides specialist Amutec to its existing business.

The deal comprises the purchase of the Amutec name and a 10,000sq ft manufacturing facility in Mablethorpe, Lincolnshire, together with a wide range of assets.

Namco Europe Managing Director, John McKenzie said: "This strong brand complements our existing range of activities and it is our aim to add value and support to the Amutec marque, re-establishing it as a market-leading innovator within the highly competitive kiddie ride sector."

He added that the business at Mablethorpe will again develop new rides and products, facilitate the refurbishment of rides and continue ADIPS testing, with full spares support being offered by west London-based Brent Electronic.

The purchase was pre-empted in early January with Namco Europe creating a new Kiddie Rides division. This is headed up by General Manager Chris Bell, whose 25 years’ amusement industry experience includes 20 working in the kiddie rides sector, eight of which were spent as consultant and Sales Manager with Amutec.

Picture: Namco Europe MD John McKenzie


Supplier: Brent Sales / Namco Europe
London UK
Namco's primary business is the development and distribution of coin operated electronic leisure products, video game software for home use, content for web and mobile services, entertainment facility operations in Japan, USA and Europe, restaurant operations, movies and computer graphics. Brent Sales is the UK and Ireland game sales distributor.
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