GlaxoSmithKline Consumer Healthcare (GSK) is featuring rugby ambassadors from England, Scotland and Wales as part of a Lucozade campaign.
Lucozade Sport, an isotonic carbohydrate-electrolyte drink, has also been named a partner of the Rugby Football Union.
Players Chris Robshaw (England), Richie Gray (Scotland) and Leigh Halfpenny (Wales) appear on Lucozade Sport posters and point of sale material for gyms and clubs as part of a £1million investment on outdoor and digital activation, timed to coincide with the RBS 6 Nations.
The in-store material will be tailored to feature the ‘hero’ player for each country and is designed to deliver maximum standout and shopper engagement.
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