Friday 23 August 2019 | The search engine for attractions buyers

15 Jul 2019

Holovis creates AR app to enhance Royal Liver Building experience

Supplier: Holovis

More Holovis details
The app is designed to enhance the visitor experience using AR
Holovis has created an augmented reality (AR) app for the new 360-degree experience at the Royal Liver Building in Liverpool, UK.

A Liverpool icon, the Royal Liver Building has undergone a virtual transformation to immerse visitors in the city's rich culture and history. It now features a visitor centre offering visitors a stunning 360-degree view of the Liverpool city scape, as well a projection mapped show, designed by Holovis' in-house studio Holovis Creative, which utilises the building's Clock Tower and features 270-degree visuals. Surround audio, with original scoring and sound effects, delivered through a 5:1 solution completes the experience.

The app, designed to extend and enhance the guest experience, acts as a guide with guests simply holding their phone over the city scape to reveal information about local landmarks in their view.

It also offers 20 interactive 'moments', starting in the visitor centre and then placed throughout the entire experience, that transform photos into videos, unlock voice over narratives and showcase images from key periods in history.

Additionally, the app users AR to bring the two Liver Birds - a mythical hybrid of eagle and cormorant - to life. Visitors will be able to interact with the birds and immediately share their images and videos on social media.

Peter Cliff, creative director at Holovis, said: "The discoveries that guests make in the visitor centre allow them to customise their vist, by unlocking more secrets that are akin to their interests. As they progress on the 360 experience, the moments from the app perfectly compliment the narrative of their guide, which is as entertaining as it is educational."

"We have added a layer of adventure and gamification to the experience, which encourafges visitors to further engage. It has also given the attraction an exciting digital platform, without the need for expensive and sometimes impractical screens, especially when working in a Grade I-listed building."

"The app is a great addition to the experience that is helping guests get more immersed into the history of the building and the wider story of the glorious city of Liverpool."

Supplier: Holovis
Lutterworth Leicestershire UK
Holovis is a world leader in sensory experience design in the Entertainment, Industrial, Retail, Military and Retail Brand sectors. Specialising in creating immersive, experiential solutions Holovis can design, build, install and support the most complex and demanding requirements where world class solutions are required.

Click here to visit Holovis's leisure-kit listing

Connect with
View issue contents
Sign up:
Instant Alerts/zines

Print edition

Find the right products and services for your company
News search
Advertise your products
on the leisure-kit Product Report
And reach over 57,000 leisure buyers

+44 (0)1462 431385
Social media

Look at this absolute unit

How the Museum of English Rural Life cultivated a Twitter following of more than 134,000 people using memes
View feature>>
Catalogue gallery
Company profile

iPlayCo was established in 1999. iPlayCo Corporation Ltd is the owner and key stakeholder.
View full profile>>

To advertise your product and reach over 57,000 leisure buyers call
+44 (0)1462 431385 or email [email protected]
Attractions jobs
Powered by
Commercial Manager
Salary: Competitive
Location:Orlando, FL, USA
Company: Sea Life
General Manager
Salary: Competitive
Location:Milpitas, CA, USA
Company: Legoland Discovery Centre
Retail / Commercial manager
Salary: Competitive
Location:Atlanta, GA, USA
Company: Legoland Discovery Centre
Senior Keeper
Salary: Competitive
Location:Hamilton Island QLD, Australia
Company: Wild Life
Attractions news
Powered by
22 Aug 2019
World Animal Protection report accuses accredited zoos of animal cruelty

Zoos and aquariums associations have criticised a report by World Animal Protection (WAP) which claims to have identified numerous examples around the world of wild animals being used in cruel and demeaning ways in the name of visitor entertainment.
22 Aug 2019
New York flagship announced for Museum of Ice Cream as operator plans international expansion

The Museum of Ice Cream (MOIC) has announced plans to open several new locations, both in the US and internationally over the next 18 months, starting with its first New York City flagship in Q4 2019.
Diary dates
Powered by
16-19 Sep 2019
IAAPA Expo Europe 2019

Paris Expo Porte de Versailles Paris
21-24 Sep 2019
ASTC 2019 Annual Conference

Ontario Science Centre Toronto
23-24 Sep 2019
Tourism Symposium 2019

Winter Gardens Blackpool
United Kingdom
Property & tenders
Powered by
Expression of Interest for Moray’s Leisure and Libraries Service contract
Company:Moray Council
Sale of Exceptional Development Site: Portugal's first truly holistic wellness retreat
Company:Cadavais Investimentos Turisticos


To advertise your product and
reach over 57,000 leisure buyers
+44 (0)1462 431385

Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd