Friday 02 December 2022 | attractions-kit.net: The search engine for attractions buyers

24 Nov 2022

AromaPrime releases most popular scents

Supplier: Aromaprime

More Aromaprime details
Madame Tussauds uses AromaPrime scents across its sites
photo: AromaPrime
Themed scent company AromaPrime has released its top 10 ‘weird and wacky’ smells over the past few years.

At number one, according to ‘smell experience experts’ at the company, is Kylie Minogue’s Breath, which was created for Kylie Minogue’s wax figure at Madame Tussauds by AromaPrime.

Number two is ‘unbearably fishy’ Penguin Vomit, used by zoos as part of their learning programmes. Number three is The Dentist, used in Halloween scare mazes to trigger personal fears.

Other popular smells on the list include Jaguar Urine, which was created in the AromaPrime lab using real jaguar urine and otter poo as inspiration; the scent of the Tyrannosaurus Rex, created for the Natural History Museum, and the smell of Queen Elizabeth II, created to accompany her Madame Tussauds figure. The aroma was based on Buckingham Palace and the Queen’s favourite flowers.

Unicorn is also in the top 10, as well as Burning Witch – used by The London Dungeon – and the scent of Sports Changing Room, which is apparently popular at sports museums.
According to Liam R Findlay, themed smell consultant at AromaPrime, appealing to visitors’ sense of smell can help attractions operators boost profits.

“Our scent receptors are connected to the part of the brain which processes memories and emotions, which is why fragrances help experiences stick in our minds. They also make us feel different emotions, like excitement, fear, or happiness,” he said.

“Not only does this boost guest satisfaction, but it also boosts ticket sales, gift shop sales and food sales, which is why post-pandemic attractions are opening themselves to the potential of aroma.

“The proof is really in the pudding. An ice cream shop at Universal Orlando Resort saw a 45 per cent boost in sales after six months of using scents for the first time. In a retail study, 84 per cent of participants valued shoes in a scented room as being worth more money than shoes in an unscented room.

“During the COVID-19 lockdowns, theme park fans were buying our most horrid ride stenches for their homes – Rotting Flesh even became a bestseller, all in an effort to transport themselves back to happy days out!”


Supplier: Aromaprime


Web: https://aromaprime.com/

Click here to visit Aromaprime's leisure-kit listing


Connect with
attractions-kit.net
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

Find the right products and services for your company
News search
 
Advertise your products
on the leisure-kit Product Report
And reach over 57,000 leisure buyers

Call
+44 (0)1462 431385
 
Interview

Graham MacVoy

How the team behind Boomtown Festival harnessed their brand of creativity to build a unique permanent attraction
View feature>>
Catalogue gallery
 
Company profile
 
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwide.
View full profile>>
 

To advertise your product and reach over 57,000 leisure buyers call
+44 (0)1462 431385 or email [email protected]
Attractions jobs
Powered by
leisureopportunities.com
Water Quality Engineer
Salary: £33,513 - £37,236pa
Location:Edinburgh, UK
Company: Edinburgh Leisure
More>>
 
Attractions news
Powered by
leisureopportunities.com
01 Dec 2022
Interactive TV gameshow experience to open in London in 2023

A new interactive visitor attraction that promises guests the opportunity to experience the thrill of being a TV show contestant is set to open in London in early 2023.
More>>
28 Nov 2022
Alton Towers' iconic Nemesis coaster closes for major revamp

The famous Nemesis ride at UK theme park, Alton Towers, has closed for a major revamp.
More>>
 
Diary dates
Powered by
leisurediary.com
01-07 Dec 2022
World Leisure Congress 2022

tbc Dunedin
New Zealand
More>>
 
Property & tenders
Powered by
leisureproperty.com
Countryside Health Retreat business and premises for sale
Location: Malvern, Herefordshire
Company:The Clover Mill
More>>
Leasehold Opportunity for Ice Arena (Wales)
Location: Cardiff
Company:Cardiff City Council
More>>
Leasehold Opportunity for a new Velodrome
Location: Cardiff
Company:Cardiff City Council
More>>

 
To advertise your product and
reach over 57,000 leisure buyers
call
+44 (0)1462 431385

Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd