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Speciality sports products distributor Fit Brands is to supply the UK's running and fitness stores with Zipvit Sport's leading Project ZV range of sports nutrition.
Fit Brands will work with Zipvit to increase its UK market penetration from 250 retailers to 600 in 2012.
Fit Brands will provide the company with sales, marketing and distribution support, focusing on introducing the Zipvit Sport range to the broader running community through its established network of running and fitness speciality retailers.
Amongst top UK sports people currently fueled by Zipfit Sport are GB marathon runner Andrew Lemonchello (pictured)and former World Triathlon Champion Tim Don.
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