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03 Mar 2017
Are we there yet? Legoland Florida launches new app to transform car journeys to the resort
Supplier: MediaMonks
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Players follow a Lego Minifigure all the way to Legoland using new GPS app
Legoland Florida has partnered with MediaMonks and Google to create Quest to Legoland, an interactive GPS game.
Quest to Legoland is aimed at children from ages 6 to 12, and is designed to turn the car journey to the park into an immersive Lego-themed experience.
The app features live Google Maps data that maps the journey route in real time. Players’ experience of the app is dependent on the route and each trip is completely unique to the route taken.
Players are led to their destination by a Lego Minifigure, and can choose one of four themed adventures for their quest, including pirate, kingdom, adventure and beach.
Billed as an educational adventure for the entire family, Quest for Legoland allows players to unlock themed missions, play car games, answer trivia questions and learn about landmarks they pass.
The app has 40 games in total and features contextual trivia on thousands of landmarks, including several types of landmark, such as national parks, historic places, natural landmarks, bodies of water, caves, mountains and cities.
Quest to Legoland is available for both Apple and Android devices.
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Supplier: MediaMonks
MediaMonks is the biggest creative digital production company on the planet. We specialise in working for and with advertising agencies to craft amazing digital work for global brands. You can find us anywhere on the Web as well as in Amsterdam, London, Stockholm, Dubai, New York, LA, Buenos Aires, São Paulo, Singapore and Shanghai
MediaMonks boasts an in-house team of 600 Monks that are versed in an infinite range of digital disciplines, collectively covering anything you could possibly throw at a digital campaign. Our award-winning capabilities include film, games and mobile and are recognised by over fifty institutions worldwide, including Cannes, Eurobest, the Webbys and the Awwwards.
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Josh Kirk
As Copenhagen’s Home of Carlsberg relaunches after a five year revamp, the project design lead tells us how ground-breaking technology was used to bring the brand to life
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